做电商服务很多年了，接触了大大小小上百种推广方式，尝试了有几十种，最后感觉论坛推广是流量提升最快，转化率最高，最为经济实惠的推广方式之一。如何做好论坛推广呢？下面就是我的论坛推广经验谈，各位有不同观点的可以拍砖讨论。

Electric service to do business for many years, to promote contact with hundreds of large and small ways, tried dozens, and finally feel the Forum is to promote traffic to enhance the fastest, highest conversion rate, the most affordable way to promote one. How to do the Forum to promote it? Here is my forum to promote collective experience, you have different points of view can Paizhuan discussion.
大家都知道论坛推广就是注册个ID，发发帖子，是的没错，论坛推广做的就是这些工作。但是如何才能做好，做到真正提高用户的参与度可不容易，如果是电商的话，想要提升转化率就更加困难了。这里我就以电商的论坛推广为例，说说需要最注意的几点。

We all know that the Forum is to promote the registration of a ID, send post, is the right forum to do is to promote these efforts. But how can we do, so that truly improve the participation of users will not be easy, if the electric business, then you want to improve conversion rates even more difficult. Here I call on the business forum to promote, for example, talk about a few points need the most attention.
一、选好宣传点。

很多电商在做论坛推广的时候并不知道该如何下手，以为只要随便找个人，写几篇文章加个链接随便发发就可以了。其实这是错误的，这样做的话不仅达不到宣传的效果，有些情况还会引起用户的反感，可能真正的作用就是多一个保存时间并不长久的外链罢了。那么究竟应该怎么做呢？我们来分析下用户群，电子商务的两个重要应用就是网上购物和品牌宣传，这两个应用最后要求的结果都是一样的，就是软文的读者看到文章后会提高对品牌及产品的认知，从而到网店或实体店购买。OK，那么我们可以明确，软文的存在就是为了宣传并且提高转化率。作为消费者来说，如何才会相信品牌，对产品感兴趣，从而发生购买行为？说对了，便利性、专业性、安全性、价格便宜，售后有保障，其他人也在那买过，感觉还不错。如果按照这个要求来写，那么得出的结果就是消费体验软文。在我的软文推广方案中，软文共划分为8大类32小类，消费体验软文就是其中最重要的一类，什么是消费体验软文？就是消费者（网友）看到品牌的宣传广告后，发生的购买行为，并将购买过程中的感受与感知用文字表述出来，可以是图文并茂，使用口语，朋友之间亲昵的语气更好，就和两个老友一起在酒吧里闲聊一样，也像两个闺密在私下里窃窃私语之同。
这是我为一个客户的做的文章，全部都上了首页，大家可以仔细阅读这3篇文章，可以发现前面说的便利性、专业性、安全性、价格便宜、售后有保障========其他内容基本都有提到，甚至还有他人的感受，感觉还不错，朋友推荐过去。可以想象，这样的文章价值有多大！钻石是一种很奢侈的东西，这个东西并非生活中的必须品，如果换成是其他生活必须品，服装、鞋袜，那么自己想订单去吧。

First, choose the right promotional spots.
Many electric companies are doing to promote the Forum does not know how, when to start, that need only to find someone to write articles easily add a link to Hair on it. In fact, this is wrong, do so not only fail to publicity, in some cases the user will cause resentment, a real role is probably more of a long storage time is not outside the chain of Bale. So what should be how? We analyze the user group, two important applications of e-commerce is online shopping and branding, application of the final requirements of the two results are the same, that is, readers see the article in the soft paper will increase the brand and products cognition, and thus to the Online Shop or the store. OK, so we can clear the existence of the soft paper is to promote and improve the conversion rate. As a consumer, how would I believe the brand, product name, so a purchase? Say, and convenience, professionalism, safety, low cost, guaranteed sale, other people also bought it, feeling pretty good. According to this requirement to write, then the result is the consumer experience of soft paper. In my outreach program of soft paper, the soft paper is divided into eight categories were 32 categories, consumption of soft cultural experience is one of the most important category, what is the consumer experiences soft paper? Is the consumers (users) to see the advertisements of the brand, the place of purchase, and purchase process feelings and perceptions in words out, can be illustrated, using spoken language, tone of intimacy between friends, better, on and the two old friends chatting in the bar with the same, just like the two women's apartment of the same secret whispered in private.
This is what I do for a client of articles, all on the home page, you can read these three articles that can be found in front of the convenience, professionalism, safety, cheap, sale guaranteed ==== ==== basically have mentioned other content, and even the feelings of others, feeling pretty good, friend in the past. Can imagine how valuable this article! Diamond is a very luxury thing, this thing is not life necessities, if replaced

二、选好宣传阵地。

文章写好了，首发一定要注重精准性，另外最重要的是让人相信，所以建议首发站一定要在目标人群有一定知名度，并且在文章的首发站投放一定广告，这样你的消费体验就变成真实可信的了。如果你的站点选择和文章写的非常棒，那么就会被推荐到首页，带来很大的点击回复和站短询问等相关问题，还会有一些小站会主动转载你的文章。这个时候你就可以手动转载，将文章发布到那些具有一些人流量的专业论坛。比如购物类，行业类等等，这个可以进行多方面的考察，比如朋友询问，专业用户讨论，甚至可以请咨询公司来做一个调查。可以到百度使用关键词来搜索论坛，将排名前100的都统计下来，逐个发布。具体操作方式：

1、人员及时间安排：推广人员1个，工作时间09：00-18：00（中间休息60分钟），推广持续时间30天

2、推广对象：久久克拉网

3、推广场所及策略：站外论坛，通过各类软文攻克

4、初始环境：目前尚未任何站外论坛推广的痕迹，外链极少，当前外部论坛来源ip也极少

5、理想目标：1000ip/天

Second, select the propaganda front.
Articles written, and starting to pay attention to certain precision, another most important thing is to believe that it is proposed that starting point must have a certain reputation in the target population, and the first station in the article put in some ads, so you the consumer experience on become a real and credible. If your site selection and very good article written, then it will be recommended to the home page, a great deal of clicking back and stops short inquiry and other related issues, there will be some small station will take the initiative reproduced your article. This time you can manually reproduced the article posted to the flow of those with some professional forum. Such as shopping category, industry type, etc., this can be a wide range of study, such as asking friends and professional users to discuss, please contact the company can even do a survey. Baidu can use keywords to search for forums, will be the top 100 of all statistics down, one by one release. Specific mode of operation:
1, personnel and timing: the promotion of staff a, working hours 09:00-18:00 (break of 60 minutes) to promote the duration of 30 days
2, to promote the object: long time carats Network
3, place and promotion strategy: stand outside the Forum, through various soft-text capture
4, the initial environment: outside the station is not yet any forum for the promotion of the mark, few outside the chain, the current source ip is also very little external Forum
5, the ideal goal: 1000ip / day